Which Twitter Hashtags Can Maximize Your Video Game Marketing?
Gamedev Dairy #83
TL;DR
A short research on hashtags on Twitter
Is it worth it?
A short research on hashtags on Twitter
As my learning steadily improves, I decided to refresh some of my notes regarding Twitter marketing. As I’m playing around with automation tools and trying to check what can I do with them, like an e-mail digest on what is currently happening on the indie scene. Sounds like an idea for a newsletter, doesn’t it? 😉
Anyway, let’s start with weekdays…
#MarketingMonday
#WishlistWednesday
#WIPwednesday
WIP, as in “work in progress”.
#TurnBasedThursday
This is somewhat of a surprise for me. I do like some turn-based strategy games but given the fact that this hashtag exists means that this niche is bigger than I initially thought! Who knows, maybe this is the first direction to think through when making your first serious video game. That, or that’s just a Twitter bubble.
#FeedbackFriday
#screenshotSaturday
Probably the most popular hashtag on Twitter in this category. The number of games I discovered and felt interested in only because of one single screenshot is fascinating. Especially when after some time you see the game actually released. It’s a fascinating experience, even if you have not made the game 😉
#ScreenshotSunday
Of course, there are different ways, like my recent discovery:
#PitchYaGame
Doing my research I learned that there are many more to use. They not only try to help you market your title but also describe it.
By game engine:
#unity3D #madewithunity
#gamemaker
#unrealengine #ue4
#godotengine
By art style:
#pixel
#voxel
#lowpoly
#pixelart
#3D
#2D
I assume there are many more hashtags one can consider. And observing the already-mentioned hashtags always lead to other hashtags being used next to them. So this might come in handy, someday.
Is it worth it?
There’s probably more than just that when it comes to hashtags, but what I learned in the meantime is that Twitter marketing is supposed to be not that effective, as opposed to Twitter networking. I’d still use it, but apparently, Twitter is best when you search for a publisher for example, or communicating with your already established community.
Definitely not the last place I’ll be covering when it’s about game marketing 😊
What do you think should be next?
See you next week 😉
Oh yeah, one more thing…
Is there a topic that interests you, that you’d like will be covered in this newsletter?